Globalization at General Electric Research Paper

Globalization at General Electric - Research Paper Example Therefore, the aim of this report is to analyze international process at GE and the lessons which the globalization at GE has provided to entrepreneurs and managers. The current Chairman and Chief Executive Officer of GE is Jeffrey Immelt. Moreover, GE has presence in 160 countries of the world and total number of employed people at GE on December 2009 was 304,000. The company holds 2370 filed patents and in 2009, total $5.2 billion were spent in Research and Development (General Electric, 2010). This shows that GE is investing huge amount on its research and development. The company is offering a huge product range and services. Currently, GE is offering products and services related to Appliances, Aviation, Consumer Products, Electrical Distribution, Energy Products, Finance and Business Products, Health Care, Lighting, Media and Entertainment, Oil & Gas, Rail, Software & Services and Water (General Electric, 2010). The major reason because of which GE invested aggressively in foreign expansion was the primary aim of existence of the organization. All leaders of the company have been envisioning huge goals for GE. GE adopted a huge international diversification strategy as it is evident from electronic products to financial services and television broadcasting. GE goal was to become number one or two globally in all the businesses in which it was participating and to attain this goal, foreign direct investment strategy was adopted. After pursuing international expansion strategy, the second aim was to make GE a truly global company because it was still very much an American company doing business abroad. For example, domestic revenues were still higher than international revenues. To make GE a truly global company, Immelt focused on shifting centre of gravity and brought changes in the way GE was organized and operated. For example company moved its headquarters in 2008 for GE Money to London. Another

NHRDA (National Hot Rod Diesel Association) Essay

NHRDA (National Hot Rod Diesel Association) - Essay Example Also, since the diesel powered vehicles were replacing the gas powered vehicle, this offered an even greater chance for growth. This trend will further continue since diesel power vehicles seem to be far more efficient and also powerful as compared to other counterparts. The NHRDA is still striving to place all related products as well as the companies associated with the series on quite a high profile and at the same time offering awareness to the potential consumers to add to the returns. The NHRDA was initiated with one single event which was held at the west coast during the 2004, which has now been evolved to 6 Divisional point series which is held across North America. This event culminates with National Points championship along with World Finals competition. Since its founding, the sole aim has been to make Diesel Motorsports as one of the national pastimes for the motorsports enthusiasts. Nowadays, the NHRDA popularity has taken a whole new turn. Back in 2012, the NHRDA managed to televise around 5 marque events all over National TV via various mediums including Fox Sports Net, USTREAM.tv and also 1320go.com. The enhancement in the exposure has added towards further generating success for the racing series and so for those sponsoring the event as well. The NHRDA is unmatched for the commitment towards working in liaison with the leading distributors, manufacturers, and also installation shops functional over the diesel performance industry in an effort to promote awareness for the products. NHRDA is a world class organization which promotes as well as organizes Diesel Drag Races Show n Shines, Sled Pulls, the Burnout Contests and Dyno competitions. The events are held exclusively over NHRA tracks, where it is crucial to follow Official NHRA Regulations. The results being yielded have been quite promising with an average growth rate